Why I’m watching Sabrina and eating a Cadbury creme egg.

We’re doing some testing on our language at Corporate Behemoth. For the last several days, I’ve been listening to folks going through all sorts of text that I carefully, painstakingly crafted.

Today, one of our test participants gave us a lot of feedback. A lot of feedback.

“Oh, I just don’t like that at all.”

“Check the box? What does that even mean?”

And, of course, my favorite …

“Who WROTE this?”

I think I’ll go take a bath.

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