We’re doing some testing on our language at Corporate Behemoth. For the last several days, I’ve been listening to folks going through all sorts of text that I carefully, painstakingly crafted.
Today, one of our test participants gave us a lot of feedback. A lot of feedback.
“Oh, I just don’t like that at all.”
“Check the box? What does that even mean?”
And, of course, my favorite …
“Who WROTE this?”
I think I’ll go take a bath.