Hi. I like your stores because if I ever need Funyuns, mascara, ringworm treatment, and first-class people watching, you provide one-stop shopping. Thanks for that.
I recently received a prescription for drops to treat my ongoing eye rabies. My doctor didn’t call the prescription in to my regular pharmacy. Instead, he called it in to the local Walgreens, as a manufacturer’s rebate was available only at the Walgreens.
No problem at all. I drove to the Walgreens. I went inside and stood in line at the pharmacy. And then … I thought it was funny that a Walgreens would have signs for CVS.
I had gone to CVS. Because Walgreens and CVS always build their stores across the street from each other. And both have red signs and similar branding.
Dammit, CVSalgreens, I can’t tell you apart. And it has nothing to do with the eye rabies. To me, you are one entity.
I nonchalantly left the CVS, hoping no one was watching as I got in my car and drove across the street to the Walgreens. I got my eye drops. My eyes were on the road to recovery. But my ego was bruised.
I am an adult woman. I can read. I function in society. And yet I can’t tell a CVS from a Walgreens.
Dear people of CVSalgreens, for the love of all that is holy, somebody change your branding. Please, please, somebody use a color that’s not red for their sign lettering. Somebody choose a secondary color that isn’t blue or grey. Please, in the name of Oprah, baby pandas, and all good, pure things, differentiate your stores so that I don’t need a big ol’ vat of store-brand migraine medicine.
Unless that’s your objective.
Well played, CVSalgreens. Well played.